Brand: Bar-S Hot Dogs

Problem: For years, the "Is a hot dog a sandwich?" debate has lived in a state of perpetual internet purgatory with over 14.8 million google search results. It’s a dead-locked debate that everyone weighs in on, but no one has the guts to settle.

Insight: People are torn on whether a hot dog is a sandwich or not.

Big Idea: Bar-S takes control of the debate and declares they are a sandwich.

Art Director: Kate Ladenheim, Copywriter: Hannah Weiner