Brand: Clash of Clans

Problem: Millions are using stolen Netflix accounts. Everyone knows a friend or family member who is secretly a password thief, creating an unspoken, awkward streaming shame.

Insight: People hate feeling guilty. They’ve successfully looted the passwords, but the shame prevents them from fully enjoying the binge. 

Big Idea: We offer Password Penance. Step into our virtual Clash Confession Booths, come clean about your account, and trade your guilt for three free episodes of Clash. We clear people's consciences so they can binge the new Clash series.

Art Director: Kate Ladenheim, Copywriter: Hannah Weiner